Tory Burch + Fitbit

Walking around San Francisco these days it’s hard to spot a wrist that doesn’t have a fitness tracker on it. A fitness tracker was one of the few things that were actually on my birthday wish list this year, but I have had trouble deciding which brand I want. I think there are pros and cons to all the models out there, but one of the biggest deciding factors for me is the aesthetic and versatility of the band.

I prefer the look of Jawbone’s slimmer, subtler design, but unfortunately I am not a huge fan of the color options the newest UP24 models come in. Fitbit Flex on the other hand, comes in a wide range of colors, including a trendy mint option, but would I really want to wear this mint fitbit when I’m dressing up for a date night with my husband or giving a presentation at work? That’s where fitbit’s collaboration with Tory Burch comes in!

Tory Burch for fitbit

Tory Burch for fitbit

As I mentioned in my Ringly post, I love the idea of wearable technology being fashionable and blending with my everyday wardrobe. And I’m happy to say that Tory Burch is here to fill that void in fitness trackers! You no longer have to where the huge rubber band on your wrist to see how many steps you’ve taken or calories you’ve burned. Tory Burch has created two fun printed options, but also a gold hinged bracelet and a pendant necklace that are much more sophisticated than anything else on the market right now. Check out the different designs below.

TORY BURCH FOR FITBIT SILICONE PRINTED BRACELET $38

TORY BURCH FOR FITBIT SILICONE PRINTED BRACELET $38

TORY BURCH FOR FITBIT SILICONE PRINTED BRACELET $38

TORY BURCH FOR FITBIT SILICONE PRINTED BRACELET $38

TORY BURCH FOR FITBIT METAL HINGED BRACELET $195

TORY BURCH FOR FITBIT METAL HINGED BRACELET $195

TORY BURCH FOR FITBIT FRET PENDANT NECKLACE $175

TORY BURCH FOR FITBIT FRET PENDANT NECKLACE $175

Seems awesome right? So here’s the catch… none on these styles actually come with the fitbit tracker. The idea is you buy a fitbit flex separately ($99.95) and then purchase these as accessories from Tory Burch. The two printed silicon options are a reasonable $38 each. The gold-hinged bracelet and pendant are more expensive at $195 and $175, respectively. The idea with the gold options would be to have a fitbit flex that you could work out and sweat in and then pop your tracker into these nicer accessories when you are dressing up. It’s a great option for us who want to camouflage our fitbits.

I think it’s fabulous Tory Burch and fitbit have teamed up to bring us this flexible, fashionable fix for wearable technology. Interested? This line is available for pre-order now on toryburch.com. My only question is when will other brands jump on board?

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